Magazine ad

This magazine ad I am writing about is very interesting. Although there is not much to it, it is still very successful and makes people want to buy this mini keg. The ad is a Heineken ad for the draught keg. This draught keg ad was pictured to look much bigger than a glass of beer, although it is probably a little bit bigger than the size of a glass. In this ad they are using a women’s hand directing this ad towards women. Because there are women who drink beer they decided to come up with a mini keg that woman would be able to finish. It looks classier for women to drink this rather than out of a big keg. The woman’s whish is being used is shown as a robot hand of some sort. It seems as if they are making it to look as if the keg is so easy to use, somewhat as if we humans were robots. The slogan for this ad is Chill, Click, Draught, Drink. It’s simply the directions for this keg in a few words. At the bottom of this ad it says “Draughtkegs unique carbonation system delivers perfect draught beer with an authentic tapping experience.” This is basically telling you that this mini keg is promising you a good time eventhough it is very tiny. Then it gives you the chill time which is 10 minutes and the lasting time which is 30 days. This gives the reader a chance to see just exactly what they are getting before they buy it.